It’s official. Grocery stores are starting to install electronic video screens in their isles in an effort to advertise products as you walk by. Within the last week, some Safeway stores have started installing these intelligent video advertisements in its stores all across Silicon Valley. Not only are do these advertisements have video screens; they also come complete with speakers and even motion sensors.
That’s right, the new video advertisement units in Safeway stores detect when a person is walking by. That is how it intelligently decides when to play an advertisement, and when to make audible noise. The first time I’ve seen one of these systems was today, as I walked in an isle which was fairly empty. All of the sudden I heard a noise, and sure enough, I saw a video screen playing an advertisement for cleaners.
Are we headed towards a dark future where advertisements profile people on the fly and select appropriate advertisements? The answer is almost certainly yes. It is only a matter of time before these systems can distinguish men from woman, and even features of individuals. In theory, these systems could soon determine if you are a man without a wedding ring, or a man who is balding so it can tailor advertisements specifically for you. Safeway has taken the very first step by putting motion sensors on their computerized advertisements in grocery stores.
This post was written by admin on September 13, 2008